Industry News Roundup! // 04.21

Every week, we’re sharing the latest news and information for the music industry and technology worldwide.

Get your learn on and stay in the know with Symphonic’s Music Industry News Roundup!

New Data Shows That More People Want To Access Music Than Own It

For over 20 years, people have envisioned a future in which you don’t need to own music, where a vast library music is available everywhere from a “celestial jukebox.” Although that vision became reality several years ago through services like Spotify, today it’s more than a vision: it’s the majority of the music industry. The most recent data shows that listeners get more music, and the industry makes more money from it, through “access” models than through “ownership.” This is a major tipping point in music’s digital transformation, and it’s happening now.

 \\ Via Forbes //

Did Streaming Accidentally Give Birth to a New Form of Piracy?

In a joint study published seven months later, researchers found that legal threats had no effect on curbing piracy.  They found that people perceive the risks of music piracy as just too low to affect current behaviors.  Furthermore, these same people perceived the benefits of pirating as far too juicy to resist.

Thankfully for the music industry, the surging popularity of legitimate music streaming put a dent in active music piracy.

\\ Via Digital Music News //


Brands Can Now Choose When To Advertise On Spotify

7-Eleven can now choose what time to appear on your Spotify Sponsored Playlist.  Will that significantly boost ad-supported streaming revenues?

\\ Via Digital Music News //

After a Decade of Loss, the Latin Music Market Finally Experiences Growth

After a decade of brutal declines, Latin sales are steadily on the rise in the US.

Luis Fonsi’s ‘Despacito’ featuring Daddy Yankee recently attained diamond status under the RIAA’s Latin program.  And just last month, Shakira’s Zootopia track ‘Try Everything’ earned her platinum status in the United States.  Do these singles, along with recent Latin artist successes, signify that the Latin music market will finally show its strength in the mainstream? Or are these two singles just a temporarily jump in overall Latin numbers?

\\ Via Digital Music News //

Spotify simplifies its artist verification process

Artist verification on Spotify has always lived separately from our core products for artists. Until now. Artist verification and artist playlisting are both becoming part of Spotify for Artists.

\\ Via Symphonic Blog //

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