Every week, we’re sharing the latest news and information for the music industry and technology worldwide.
Get your learn on and stay in the know with Symphonic’s Music Industry News Roundup!
Spotify Acquires Subscriber Analytics Firm Preact: Spotify has purchased Preact, a four-year-old startup that utilizes machine learnings and audience behavior metrics via social media to draw and retain subscribers. Preact’s web site describes its service as having the ability to “identif[y] which of your customers are likely to churn, renew or upgrade by analyzing product usage patterns and operational data using big data, behavioral science and machine learning technologies.”
Napster Announces New Partnerships With Sprint, Lufthansa: NAPSTER announced a number of new mobile carrier, hardware, retail, and airline industry integrations to further expand its global partner ecosystem.
Napster’s new partnerships include Sprint, headphone maker EVEN, LUFTHANSA SYSTEMS, and ALDI.
Via All Access
Is Facebook The Musicians Friend Or A Massive Infringer?: There’s a massive infringer hiding in plain sight. That’s a tactic that worked from the Case of the Purloined Letter to Osama Bin Laden–worked for a while, anyway.
So who is this massive infringer? Pirate Bay? mp3skull? YouTube-mp3? No–it’s Facebook. That’s right.
Report Claims 1.5M Paying Subscribers for YouTube Red: “According to multiple sources with knowledge of the situation, YouTube Red had 1.5 million paying subscribers as of late summer, with another 1 million users signed up on a trial basis,” claimed the tech news site.
That’s in the four countries – the US, Mexico, Australia and New Zealand – where YouTube Red has launched.
Vimeo to Begin Offering Subscription Video Services: Vimeo will take on Netflix, Amazon and YouTube with the upcoming launch of new consumer-oriented subscription video services.
Vimeo owner IAC, which announced the addition of subscription services as part of its Wednesday earnings report, is offering few details about what these services look like, how much they will cost or what type of programming they will offer.