“Mobile users listen to music on shuffle,” Ek said. “In order for Spotify to really go mobile. we made this new product free.” Ek says enabling free mobile access will drive more adoption and encourage people to upgrade for the service. “The more music you play, the more you’re likely to pay,” he said.
In addition, Spotify announced that legendary rock band Led Zeppelin’s music is now available for streaming and they have also announced an expansion into new territories bringing the total territories in which you can find Spotify to 55. The territories include: Andorra, Austria, Belgium, Bolivia, Bulgaria, Denmark, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, The Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK, Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, USA, Australia, New Zealand, Hong Kong, Malaysia, Singapore and Taiwan.
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